"The Lord of the Rings on Prime"

Amazon Prime's Middle-earth series is now somewhat underway. Not long ago, they had created a Facebook page for the project: https://www.facebook.com/ LOTRonPrime/ , as well as a website: amazon.com/lotronprime . Aside from the map, not much has been uploaded yet. However, should you be interested in following the project, official updates will be there. I look forward to following the project as it progresses: cast, poster, trailer....and any associated merchandise. Hopefully, the merchandise won't be restricted to "Prime Members Only." I'm curious what types of merchandise and products we can expect to see associated with this. I remember from 2001-2003 HarperCollins drastically increased production on Tolkien items - both related to Peter Jackson's films and not. Can we expect to see some new editions, beyond imagery used as book covers? Also, back then bookstores were book stores - not like today where they are department stores that happen to se...