Harper Voyager is bringing out new (additional, not replacement) covers for George R.R. Martin's A Song of Ice and Fire series.
This time, the imagery is more based on landscapes than the previous styles the series has seen. It doesn't follow fantasy cliches (much like the series itself) and is aimed at the more casual reader than the 'fantasy fan', as evident by the (hopefully it's a) sticker. Here is more info :http://www.waterstones.com/blog/2014/02/winter-is-coming/
Again, they are quite nice but appear to be something put out by National Geographic. I myself prefer these: